Nike's .Swoosh, a digital wearables division, is poised to delve deeper into video game fashion, while expressing reservations about expanding its NFT ventures, as revealed in a January 12 blog entry.
Revealing a Virtual OdysseyAs the digital standard-bearer of Nike’s sportswear empire, .Swoosh recently shared insights into its journey and teased future initiatives.
In a bid to cement its foothold in the gaming arena, Nike is set to introduce “Nike In-Game Wearables,” a novel collection of virtual attire.
These wearables, according to the team, will be available for purchase and use within favorite video games, injecting a dose of realism into the virtual world.
The post emphasizes the value of collection and self-expression over simple transactions.
Nike’s plan includes enhancing community interaction by linking exclusi
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First found on: Nike's .Swoosh Forges Ahead in Gaming Fashion and NFT Strategy
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