JPMorgan Chase enters generative AI race with IndexGPT trademark

Financial behemoth JPMorgan Chase entered the battle to create a generative AI tool for commercial use by filing a trademark application for IndexGPT.



On May 11, a trademark application for the characters "IndexGPT," which JPMorgan claims would be used in commerce, was submitted to the United States Patent and Trademark Office (USPTO).



The trademark application by JPMorgan reflects the views of Jamie Dimon, the bank's CEO, on artificial intelligence (AI). In April, Dimon disclosed that the business has over 300 AI use cases for risk, prospecting, marketing, customer experience, and fraud protection that are currently in production. He stated:




AI and the raw material that feeds it, data, will be critical to our company’s future success — the importance of implementing new technologies simply cannot be overstated.




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